This is how DUCATI did it to sell -

Only minutes were necessary for Ducati sold out the 15 Panigale V4 S that participated in the Lenovo Race of Champions, within the celebration acts of the last World Ducati Week 2022. The brand had announced that all of them would be on sale on Monday 25, where the best Ducati customers and enthusiasts worldwide would have priority for this reserved online sale.

Let us remember that each copy was totally personalized for the occasion. In addition to a design based on those used by each pilot in their respective teams, the same they had a laser engraving of the logo of the event, in addition to the name of each of them on the triple seatpost. Secondly, each pilot autographed the unit used before they were finally put up for sale. It is clear that we are talking about very special units valued by collectors and lovers of the brand.

In case you didn't know, we talked about names like Jack Miller, Pecco Bagnaia, race winner, and Johan Zarco among others. In fact, that was the order of motorcycle sales: number 43 first, just a few minutes after sales opened, then the winner's and followed by Zarco's.

Patrizia Cianetti, Director of Marketing and Communications at Ducati, said: "The Lenovo Race of Champions It was, along with the parade, the most exciting moment of this eleventh edition of the World Ducati Week. The tens of thousands of fans connected through live streaming or watching the international television channels that broadcast the race, together with the extraordinary applause from the circuit's stands, once again confirm Ducati's ability to bring unique experiences to life. fueling the passion and enthusiasm of brand fans around the world. The successful online sale of the Panigale V4 S further reinforces this result.”

“Lenovo Panigale V4 S Race of Champions they are unique collector's items. The worldwide success of the race further contributed to its value. We decided to prioritize our best enthusiastic customers: a way to thank them and continue to fuel their enthusiasm for our bikes.” said Francesco MilitiaVice President of Global Sales and After Sales of Ducati.

“The choice of online sales was made in line with our strategy of using digital services to expand and improve the Ducatista experience and, in this specific case, to give immediate access to everyone at the same time around the world. The speed with which the motorcycles were sold confirms that many were connected waiting for the opening of the platform”, Militia concludes.

Ducati did not reveal the sale price of these new but already used units -they had only done the filming recommended by the brand, the free practice sessions and the race-, but it is estimated that the value of each of the Panigale V4 S was around 40,000 euros. If we multiply it by the 15 units that were put up for sale and now have a new owner, we are talking about more than half a million euros.

Leave a Reply

Your email address will not be published.

Go up